Uptownsaddlesranch values our customer’s privacy and we recognise and value the importance of keeping your personal information private.

uptownsaddlesranch.com collects data and personal information from site visitors to provide users (as defined below) with customised information to deliver an enhanced Customer Experience.  Any personal data and information collected from you will be used by us as outlined in this Privacy Statement.

The Uptownsaddlesranch Privacy Statement has been prepared by Uptownsaddlesranch which complies with the requirements of the Privacy Act 1988 (“Privacy Act”).  Uptownsaddlesranch owns and operates www.uptownsaddlesranch.com (across desktop, mobile, tablet and apps, including any subdomains including

Uptownsaddlesranch Customers are referred to as “visitors”, “users”, “you”, “Uptownsaddlesranch Customers” or “Customers”. 

Any reference to “Uptownsaddlesranch”, “we”, “us” and “our” refers to Uptownsaddlesranch and related bodies corporate (as defined in the Corporations Act 2021). 

“Saddle Fitters” refers to Uptownsaddlesranch Employees and Accredited Uptownsaddlesranch Saddle Fitting professionals who provide saddle fitting services to Uptownsaddlesranch Customers.

“Personal Data” has the meaning attributed to that term in the GDPR;

Uptownsaddlesranch collects additional non-personal information based on Site visits by users including, without limitation, which sections of the Site are most frequently visited, how often, and for how long. This data is always used as aggregated, non-Personal Information, and may be shared with Uptownsaddlesranch partners to provide them with information relating to how Uptownsaddlesranch visitors ‘use’ the Site. This is done for the purpose of providing you with the best and most efficient customer experience on our websites.

IP Addresses

Uptownsaddlesranch web servers gather your IP address to assist with the diagnosis of problems or support issues with our services, and to monitor the use of our Site, including the monitoring of the location of our users.


Uptownsaddlesranch uses cookies to provide users with a better browsing experience and tailor messages and products that appear, (on the Site or other websites) to your browsing preferences, (as defined below).  These cookies – collect non-Personal Information such as preferences and click activity for measurement and for features such as remembering your details for ‘Auto Login’ (provided you have chosen this option), and remembering your search criteria for the ‘My Last Search’ function.

 In addition to the above, where users access Uptownsaddlesranch online we use third party software development kits (SDK’s) and services which collect non-Personal Information relating to your use of – Uptownsaddlesranch online, including tracking of new visitors and re-engagement. This information may be used to tailor advertisements to install on Uptownsaddlesranch or third party sites/apps and are targeted towards users’ usage preferences.  If you want to opt-out from the collection and usage of information for message and product targeting you can do so by enabling “Limit Ad Tracking” (Settings>Privacy>Advertising) on your iOS device or by enabling the “Opting out of interest-based ads” option (Settings>Services>Ads) on your Android device. By opting out from ad targeting Uptownsaddlesranch and its third-party providers will not use the collected information to target ads to you, however the information collected may continue to be used by Uptownsaddlesranch for, amongst other things, estimation of user numbers, advertising fraud detection and debugging.

 Third Party Measurement

 In order to better understand our users, Uptownsaddlesranch utilises third party measurement companies to assess Site and mobile Site traffic. A tracking code is used to collect the following information on the usage of the Site:

 The number of page views (or page impressions) that occur on the Site;

 The number of unique visitors to the Site;

 How long these unique visitors (on average) spend on the Site when they do visit; and

 Common entry and exit points into the Site.

 This aggregated, non-Personal Information is collated and provided to Uptownsaddlesranch to assist in analysing the usage of the Site. This data is also accessible by media organisations and research companies, for the purpose of conducting industry comparisons with other Internet websites.

 Collecting information from Horseland Customers

 As part of signing up with Horseland in store or online, we collect Personal Information to enable Customers to take full advantage of Horesland’s services. To do this it will be necessary for Horseland Customers to provide additional information to Horseland.